Purposeful Interference
Tim Challies has posted an ominous piece of Internet journalism regarding the seeming over night super success of The Purpose Driven Life. I know I say this a lot, but it's a MUST READ article. Here's a quote (link below):
Strangely, and perhaps ironcially, few people would list marketing as a primary concern with The Purpose Driven Life. Only a brief survey of various reviews and critiques proves this to be true. Having studied almost all of the available information about The Purpose Driven Life and the principles of PyroMarketing, it is clear that the book does owe much of its success to this type of marketing. The Purpose Driven Life was not merely a grassroots, word-of-mouth, ministry success. It was a well-planned and carefully-orchestrated marketing triumph.
Link to whole article here.
posted by Chris at 5:04 PM
1 Comments:
I have read PDL and several books on marketing. Of course a publisher wants people to buy books. Of course an author wants people to buy books. And of course people want to make money. All books, secular or spiritual, are marketed in one way or another.
The way a publisher decides to market a book is not necessarily tied to the content of the book either. Who is to say that releasing the book in conjunction with the 40 Days of Purpose Campaign was not a stragetic decision based on spiritual principles.
As a church planter, I've gained a lot from Purpose Driven Church - it's a top 10 resource. I didn't get into the PDL as much, but that's neither here nor there. Both books contain hundreds of Bible verses, not taken out of context.
Saddleback is a popular church, and popular, large churches bring about passionate discussions. Rick Warren is not Jesus. He is not Satan. He is a pastor.
Just my $.02.
7:47 PM, August 02, 2005
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