Free drink for memorizing Bible verse

Shaun suggests Yarbucks follow this example:

"Store offers free drink for memorizing Bible verse(2/27/06 - SNEAD, AL) -
Dale Lanier has found a way to get people to read and memorize Bible verses. If they walk into his convenience store in Snead, Alabama, and recite the Bible passage he's selected, they can have a free soft drink or cup of coffee. This month's memory verse is Psalm 118, verse eight: 'It is better to trust in the Lord than to put confidence in man.' Lanier says he's been doing this for the last six years, and gives away between two and 12 drinks a day. He says entire families sometimes walk in and recite the Bible passage he's picked."

Sorry, Shaun, but I don't think "Jesus wept" will work again this week!